International Indian Film Academy Award (IIFA)

The International Indian Film Academy (IIFA) Awards, is an awards ceremony that honours Bollywood (Hindi language film industry) films around the world since 2000. The awards began in 2000 and the first ceremony was held in London at The Millennium Dome. From then on the awards were held at locations around the world signifying the international purpose of Hindi Cinema.These awards honor films from the previous calendar year. The award ceremonies are held in various places around the world. Amitabh Bachchan was the Brand Ambassador of the IIFA until 2010 and since 2011 IIFA aborted the concept of a brand ambassador.